THE REALITY
A leading cloud-first data security company approached us to elevate their organic search presence. Despite offering cutting-edge solutions in AI data security, data privacy and compliance, and data access governance, the company faced several obstacles:
- Low search visibility in a highly competitive B2B tech landscape.
- Poor rankings for high-value industry keywords like “cloud data security” and “data access governance.”
- Content that lacked technical depth and core Google E-E-A-T elements
- Minimal lead generation from organic search, with the majority of prospects coming from paid campaigns, leading to high acquisition costs.
Their goal was to become a thought leader in the cloud data security space and drive high-quality organic leads that converted into enterprise clients.
THE STRATEGY
To meet the client’s objectives, we devised a tailored SEO strategy focused on high-intent audience targeting and authority building.
1. In-Depth Content Strategy and Competitor Analysis
We began by auditing their website and analyzing competitors to identify key gaps and opportunities. We created a content gap analysis that outlined the largest opportunity gaps on competitors’ sites. We then conducted a content audit that identified low-hanging fruit opportunities that we could bump onto the first page of Google by optimizing or refreshing the content. We then built authority on the site by creating an educational glossary that defined common data security terms.
2. Strategic Link Building via Authority Outreach
We executed a targeted outreach campaign to earn backlinks from niche blogs in cybersecurity, AI, data governance, and cloud computing. We focused tightly on a core set of keywords and landing pages for this strategy that were the most important to the client as well as the most attainable. We were able to boost their domain authority rating up 10 points while pushing all of the targeted keywords onto the first page of Google, thus resulting in significant increases in rankings, traffic, and conversions.
THE RESULTS
Increase in organic traffic in less than a year
Achieved Page 1 rankings for over 85 high-value keywords
Increase in marketing qualified leads from organic search