THE REALITY
A nationwide manufacturer of custom garage doors for residential homes and commercial buildings was losing market share due to new competitors entering the market. Despite offering high-quality products and customer service, their online presence struggled to compete with large retailers and even smaller local competitors. Their site lacked high-quality content showcasing their expertise, and had a number of technical barrier that made it challenging for search engines to crawl and index their content.
THE STRATEGY
To tackle the client’s challenges, we crafted a multi-phase SEO strategy tailored to their business goals.
1. Keyword Research and Regional Targeting
We developed a keyword strategy focusing on core terms like “custom garage doors,” “garage door installation,” and “commercial garage doors.” We researched regional variations for major metropolitan areas and underserved regions. We conducted long-tail keyword research targeting specific materials, styles, and industries.
2. Content Development
We created a robust content strategy by developing landing pages for major metropolitan areas, blog posts that address common questions, trends, and maintenance tips, and case studies showcasing successful projects, such as custom garage doors for luxury homes and industrial warehouses.
3. Technical Optimization
We increased the number of pages that Google had indexed by over 500% by making their blog SEO-friendly so search bots could access older content. We resolved 404 errors, server errors, and other crawl errors throughout the site to build more trust while also redirecting lost equity back into the site. We improved page speed and delivered various conversion rate optimization recommendations to improve user engagement and conversions.
THE RESULTS
Increase in organic traffic in 12 months
Achieved Page 1 rankings for over 150 high-value keywords
Increase in annual revenue driven by organic leads