Scale Your Business with Facebook & Instagram Advertising

Social media as a whole is now an integral part of any digital marketing strategy, and Facebook is king amongst its competitors. Facebook Ads Manager lets you connect with your target audience effortlessly, generating new leads and increasing conversion rates.

Contrary to popular belief, Facebook Ads doesn’t limit you to Facebook. You can also use this platform to run ads on Instagram and Facebook Messenger, making it easier than ever before to get high-quality traffic running to your site.

Budgeting is often a major concern when planning a digital marketing strategy, especially for smaller businesses. Facebook and Instagram Ads addresses budget concerns by allowing you to set an internal budget that Facebook won’t exceed. You can make the most of your ad budget while staying hands-off.

Facebook and Instagram Ads is just one avenue for advertising on social media, but their unique features make them vitals tool for any marketer. You’ll find countless benefits to this platform, but perhaps the biggest is the ability to customize.

Facebook and Instagram Ads let you select from a huge catalog of placement options, so you can specify where you want users to see your ads such as news feeds, marketplace, stories, and more. On top of that, you can create unique audience categories like Core, Lookalike, and Custom, and you can make customized ad campaigns for each audience segment. This allows you to target users based on specific interests or you can target users who have previously shown an interest in your brand such as existing website visitors.

If you’re looking to retarget, Facebook makes it easy. By adding a pixel to your site and tracking users with cookies, you can gain valuable information that lets you create and send tailored ads to users who are already interested in your business.

Users who see your ads can enter their information right on Facebook itself instead of having to go to another website using the Facebook Lead Ads format. This streamlined and convenient method of lead generation is far more effective than making users jump through hoops. Facebook Ads can also help you track your ads’ performances through its reporting tools, helping you improve your campaigns at every iteration.

Running with the theme of customization, Facebook Ads provides several different campaign structures for you to try. You can create multiple campaigns and test each to see which one resonates best with your audience and marketing objectives.

As we mentioned before, the platform has a special campaign feature for retargeting. Facebook and Instagram recognize that new prospects and retargeted prospects should be approached differently, and it gives you the option to target them each as you see fit.

You may want to experiment with different campaign structures based on your marketing objectives. Consider what you want your audience to do, whether it’s signing up for your email list, downloading an eBook, or start following your Facebook or Instagram page. Once you can answer this question, you can tailor your campaigns with different objectives such as Awareness, Traffic, Leads, and more.

Now you know all the benefits of Facebook and Instagram Ads. But how do you get started? Even for new users, the platform is quite simple, and you can use the platform, again and again, to test as many campaigns as you please.

First, ensure that your company has a Facebook and Instagram Business Page. If so, you’ve already got an Ads Manager account. If not, you can sign up for free.

From your Business Page, confirm your account information and enter your payment details. Then, you can decide to buy ads through auction buying or reach and frequency buying. Auction buying offers more choices but doesn’t always bring predictable results. Alternatively, reach and frequency buying lets you plan campaigns in advance, providing more control.

After that, you’ll be asked to pick a campaign objective. What do you want to happen because of this ad campaign? Some of the options here include brand awareness, video views, lead generation, app installs, and store traffic.

Finally, you can create your ad set. This is where you’ll select the locations you want to target, the demographics you want to target, and how you want to target your users. You can select from a variety of interest categories that Facebook and Instagram have identified, you can upload customer lists, or even target website visitors that your Facebook pixel has identified.

Next, you’ll create your first ad by uploading an image, video, or a series of images for carousel ads. Once your ad is done, you’ll submit it for review. When Facebook approves it, the ad will run automatically.

Facebook and Instagram Ads come in several different forms, which can be helpful when you’re running multiple campaigns with separate target audiences. Experiment and see which formats work best with your prospects.

The single photo ad is perhaps the most popular and well-known of all the options. You’ll be highlighting one product or service in a clean and simple format, using copy and an image to engage with and inform your audience.

Video ads are also popular. You can use view ads to feature services, demonstrate products, show “behind the scenes” footage, and more. Customize the video length and style to suit your audience’s expectations and your brand style.

Facebook and Instagram, like many other social media platforms, now offers advertising on “stories.” Use stories to create ads with multiple pictures or videos. These ads are only available for a short period of time, creating a sense of urgency and encouraging your audience to act soon.

Advertising on Facebook Messenger allows you to open a one-on-one conversation with your prospects. Offer personalized recommendations and let users ask questions right within Messenger. You can even automate this option to run without you constantly checking in.

Carousel ads are ideal for highlighting multiple products or services in the same post. You can feature up to 10 images or videos in one ad; the user will swipe to see all the slides. Carousels are great for showcasing a new collection or creating a narrative. Include individual links on each slide for maximum convenience for your audience.

You may also consider slideshow ads, which combine images, videos, sound, and text to create an engaging ad experience. Users enjoy slideshow ads because they’re streamlined and user-friendly, even if they offer lots of information.

Collection ads are wonderful if you want to showcase multiple products or services that are similar to one another. Users can scroll through all of your offerings or touch one specific product or service to learn more. Additionally, Collection ads load extremely quickly for a more pleasant user experience.

Finally, there’s the Playable ad. If you’re advertising a game or app, this format is for you! Users can play a quick game before deciding to go through with a download. By providing a sneak peek of what to expect, you’ll be able to better gauge your audience’s interest and can more accurately target prospective buyers.

The potential with Facebook and Instagram Ads is virtually limitless, and no matter the size of your business, you can use this powerful tool to your advantage. You can target countless audiences, create a wide range of ads for your entire product or service line, and track campaign performance with key metrics.

OneClick Media Group is here to help you get the most out of your social media advertising. We can collaborate with you to create and execute a customized strategy based on your goals and budget. Contact us today to learn more!